Product Design Year 3

PRO350 “Product Design IV”
Fabrizio Galli

We do have habits and often we do not pay much of attention to them but investigating about human habits always worked as a tool for design and advertising companies to help brands to introduce new products on the market.

An interesting research from BBDO  (www.bbdo.com, rated 2^nd worldwide advertising agency),  reported in the Business Week magazine (attached the full article), is shifting the parameter of this investigation with an extensive study about Daily Rituals.

« Daily Rituals are situations going beyond the simple habits routine, they carry on a special meaning, a ritual is described in the study as "a defined series of actions that helps us transform from one emotional state to another." »

The project is starting from this point and takes the research as inspiration. What is interesting for us, at the initial stage, is not much the marketing strategy behind, but that the investigation and the analysis of our daily rituals will help to understand ourself and our needs.

Objective of the project is the understanding of personal habits and rituals, consequently is the analysis of the related needs and desires, and finally is the proposal of a design solution.

Interest of the project is also the challenge of writing and interpreting a design brief, of being at the same time clients and providers of a design service.

Diary

We can use the set of questions organized in the BBDO research to observe and state the different moments of the daily life.

Write a diary as an analysis of 3 of your daily rituals.

Make the diary using writings and photos as a scenario telling.

Design Brief

What could make your life better?

What could be appropriate to facilitate some daily tasks?

…or simply what could give you more consciousness about what you’re doing during the day?

Could you imagine having something that could accomplish one or more of those purposes?

…and what it could be?

Write a Design Brief.

Describe what an object could be to satisfy your needs, desires and expectations.

Try to do it, as much as possible, in the details. Use Keyword to identify things.

Design Concept

Swap of the Brief

Selection of one concept

Development of the concept by sketches, 3D drawings and study mock-up.

Scenario

Using the typical tools of a scenario telling describe the situation of the daily rituals related to the new object.

How this object (or system of objects) works?

How the object will be able to improve the daily life of the target user?

http://www.businessweek.com/bwdaily/dnflash/content/may2007/db20070510_522420.htm

http://images.businessweek.com/ss/07/05/0510_rituals/index_01.htm

http://www.bbdo.com/worldwide;mce:script type=">pacerun: yes;">

http://www.designworks.bbdo.com/

 

Student Works Gallery

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