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The Bachelor of Fine Arts in Design Art (Product Design) offers a curriculum in design methodologies in an environment conducive to innovative thinking. Beyond problem-solving skills and in-depth analysis of users, markets, and cultural values, students also learn to redefine problems and question traditional methods while developing new means of seeing and thinking.


Through close interaction with faculty in small studios and classes, and with a dynamic laboratory and workshop for producing new forms, students gain the experience, knowledge, and vision to create innovative work of strong conceptual value.


All modules are new or will be modified and updated for this revised curriculum. While a student wanting to pursue a particular pathway (Interaction Design or Product Design or Visual Communication) will be required to follow the core modules in the order outlined below, students pursuing a general BFA in Design Art could choose modules that suit them as long as they meet any pre-requisite requirements.

Besides studying the core subjects of Product Design, students can be enrolled in courses offered by the other majors offered by the School of Arts, Design and Media (ADM):


- Digital Animation

- Digital Filmmaking

- Interactive Media

- Photography and Digital Imaging

- Visual Communication


Students can also take up academic minors in other schools at the University, such as Communication, Drama & Performance, English Literature, History, Chinese Language & Culture, Drama Environmental Management, and Computer Engineering.​

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For more information on your pathways

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